Meet our team


Neil Ridsdale

Managing Director

Neil joined the company in 2008 and is in charge of running of Richter Sport. Neil has over 20 years motor trade experience having spent over 10 years as a Parts Manager for Audi


Rik Ruse

Operations Manager

Rik was previously a Parts Manager for a large Audi approved bodyshop,  Rik is now responsible for general operations, ensuring a smooth flow through to the Workshop, Including Ordering of Parts, Arranging Paintwork etc, and Liaising with Sub Contractors,


Stuart Hendry

Webshop Sales

Stuart originally joined us in the office, working with general admin and our Kufatec webshop, Stuart is still covering the office in busy periods, along with training with the workshop to carry out some of our installs such as parking sensors etc


Paul Sherwood


Paul is the latest member of the Richter Team, he joins us having previously worked directly for Jaguar Landrover

Paul carries out a wide range of installs from ABT Bodykits, to Electrical Installations, both directly at Richter and also mobile



Account assistant

Gifty is based at our Parent company head office, Gifty deals with Purchase Ledger and Bank reconciliation.


Craig Atkinson

General Manager

Craig Joined us as a Qualified Audi Master Technician and Service Manager.  Initially joining as a Master Technician Craig has now progressed to the position of General Manager


Maxine Perry

Business Development Manager

Maxine has a wealth of motor trade knowledge, She previously worked within a large fleet operation. Maxine is responsible for managing our existing dealer and customer relationships, She is also in charge of managing our bookings diary.


Mark Mills


Mark has a wealth of experience previously working mainly on commercial vehicles, specialising in all types of accessories, Towbars, Linings, Bluetooth, Alarms, Navigation, Beacons etc. 


William Murfin


Will joined the team in 2018. Will covers a wide variety of installs, From Equipment Retrofits such as Towbars, Folding mirrors, Cameras etc through to the preparation and installation of our ABT Kits and AMY Amarok kits